Redlands, 14hr37min, sunny with puffy white clouds.
Well here we are, past the half way mark of the Fall season. For us, farmers markets have wrapped up until the Spring, festivals and events have all come and gone. Nursery operations are shifting away from seed starting to maintenance and the time is here to reflect on the past growing seasons and plan for those to come.
This year, we have seen some very positive growth, both in the nursery and in our community. More and more of you are growing more of your own food, cooking more with fresh herbs and supporting your local growers/farmers by shopping at various farmers markets. Across our region and the country, this healthy, sustainable action is proving to be more than a fashionable trend. Just this year alone, we have seen numerous farmers markets come on the scene here in our county with more around the corner in 2011. This is all good.
On the down side, with the tremendous growth in all things fresh, local and sustainable, our farmers markets are being hit with some shady if not illegal practices. All too often, markets are now seeing “resellers” – vendors who are not growing the produce they are selling at their booth [much of it coming from through the docks of Los Angeles from other countries]. Many booths are being run by people who have never stepped foot on the farm that may or may not have produced the products they are selling. Vendors who do have organic certification on some of the products they provide are filling their tables with produce not grown organically – leaving the public somewhat misguided.
Perhaps the most common negative issue surrounding farmers markets today [from my perspective] is the misconception that just because something is grown locally or because it is at a farmers market , it is grown organically. I can not tell you how many times I have overheard a customer ask a farmer if they used pesticides and with the response being “no spray, no chemicals”. To this I say , “yeah right”. Come on people, it’s okay to tell the truth. When asked if we spray, I say, “yes, OMRI approved materials”. Once I explain what that is, I have never had someone put a plant back.
Okay, enough of my rant on that. Back to the nursery. When I look back on this year, I am quite happy with so much. We held true to growing only heirloom/heritage varieties and were happy to see that you appreciated that. We shifted our pots away from plastic to bio-degradable mid year and while we had not factored in the additional cost into our annual operating expenses, we sleep well at night. Mid year we even began to offer pre-printed plant stakes in our naturally grown herbs and heirloom/heritage vegetable and flower plants.
Like others in the field of agriculture, we had our fill of crop damage by pest [damn those Bagrada, catapillar worms, slugs] and misjudged the type and amount of certain crops we grew [who know heirloom tomato plants would not be our best sellers, the common sweet basil commonly found at Trader Joes or the plant I call a weed, I mean mint was].
One of the things I disliked the most was the the amount of inventory that went unsold, went past its prime and made its way into compost. There is something very heartbreaking about this! It’s hard to put into perspective the time and energy that goes into each plant we grow – from seed sourcing to seeding, germination, planting, fertilization, maintenance, pruning, tagging, hauling to and from market, etc…
In the back of my mind this whole year, I have been wishing that instead of composting these amazing wonders, I could just get them tucked in the ground, grow them to maturity and offer their delectable fruits to the community. That wish has been granted, just in time to get all of our surplus fall/winter heirloom vegetable starts in the ground, avoiding the dreaded compost bin!
I am so happy to announce that Rolling Hills has partnered with our neighbor, Annie Mercado, amazing beekeeper and longtime grower of avaocado’s , oranges, grapefruit, oranges, kiwi and blackberries on her families ranch spanning over three acres to offer the community another option in eating fresh, locally and sustainably. To her amazing produce, we will be offering our own heirloom vegetables, fresh cut herbs, fragrant flower bouquets, herb salt blends, herb teas, local eggs and recipes in weekly boxes – fresh from us to you.
Starting this Winter, together with Annie, we will begin offering these amazing CSA shares. What does CSA stand for? Community supported agriculture. Individuals who join in to participate make a quarterly commitment which helps us, cost-effectively produce heirloom vegetables and ensures that the farm fresh produce you and your family will be enjoying is the freshest, tastiest most nutritious you can get.
Think about the how you will be helping to reduce air pollution and fossil fuel consumption by buying food that wasn’t flown or driven hundreds even thousands of miles. Think about the greater variety of produce you and your family will be enjoying. Think about how this one simple act will help to preserve small family farmland and help to keep money within the local economy.
So, what can you expect in your weekly “share” of the crops? In the winter months, expect heirloom oak-leaf, red and green salad bowl, autumn blend lettuces. Expect bulls blood, golden and chioggia beets. Expect Nero Di Toscana kale, bright lights and magenta Swiss chard, cilantro, garlic chives & African blue basil. Expect avocado’s and oranges. Expect herb sea salt blends and recipes using ingredients in your boxes. If you would like, we can add in a dozen local eggs . Throughout the year, look for treats like Annie’s own “Bee Love” honey or our seasonal tea blends made with our own herbs. And because we are a state licensed nursery grower, look for our naturally grown herb/heirloom vegetable plants to make their way into your spare boxes from time to time.
Cost for the shares looks like this: We will start with Small Shares, delivered weekly: 34.50 a week. 13 weeks in quarter x 34.50 = $448.50 + $10 start up fee = $458.50. Playing with the idea of 1/2 shares or mini shares – perfect for single households & students. Let us know what you think!
In order to plan efficiently, your CSA commitment is made on a quarterly basis. If you would like to discontinue after any quarter, a simple email will do the trick. Quarters will end in December, March, June and September. We will do our billing and planning in the last few weeks of these month, which means we are accepting new subscribers NOW! with a launch date of January 1, 2011.
Aside from the CSA, in 2011 Rolling Hills Herbs & Heirloom Annuals will feature yet more unique heirloom varieties of edibles grown naturally – from our backyard to yours. Look for black edamame, cress, strawberries, pumpkins [galeaux d'eysines], hot peppers [thai and red habanero] watermelon [yellow] to name a few. Look for orange thyme, verigated African blue basil [plus lots more annual varieties] catnip and cat grass, white sage and bay laurel.
To make our nursery operations more cost efficient, we will be offering wonderful preseason discounts when you place your spring order early [more on that to come]. As seed catalogs begin to hit your mailbox and your plant wishlist fills up, don’t forget to share it with us! Anyway we can help you grow your best garden ever – we are happy to lend a hand.
Enjoy the day!